by Karen Perry Weinstat
The first step in this process is to define where that is. Give some thought to who you really are – deep inside. What do you stand for? Care about? What makes you unique?
Second, determine or clarify what you wish to achieve. Strong family relationships? Career success? Contributing to the greater good? Having a great social life? Big or small, your wishes are your own. There is no “right” or “wrong.”
Finally, the third step is to take action: position yourself realize your goals. Engage in activities that show your intentions. Remember – action speaks louder than words. When you act with purpose, you create your path… Move forward with the end goal in mind.
There are many opportunities for purposeful action. Nonprofits, in particular, offer many outlets to volunteer, and thus, do something useful while cultivating your brand. These organizations intentionally recruit individuals with high level skills and a commitment to help guide their activities.
As you contribute, remember the first step in your self-branding process – determining who you really are. When you surround yourself with like-minded people and take on a role to help move forward an important social cause or community service, your values and unique qualities are showcased.
You live your brand. What do people say or think about you when you leave the room? Responsible participation on a nonprofit board generates comments like: “She is a great leader.” “He helped us raise the funds we need to accomplish ….” “He is so committed!” “She’s the type of (lawyer, banker, marketer, etc.) I’d hire.” “I’d really like to get to know him/her better!”
That’s the kind of buzz that propels you forward. Your personal brand is clear. And your path to your goals is wide open, as well.