Business networking comes in many styles and formats. Its goal is to establish a community of business colleagues with whom to share leads and contacts. We’ve all heard the expression that “people buy from people they trust.” When you receive a warm referral from a trusted colleague or vendor, potential clients are much more receptive to doing business with you.In the old days, people of privilege belonged to private and country clubs, exclusionary places where they mixed amongst themselves. In the 1990’s, upwardly mobile white collar professionals saw the merit of being well-connected and formed less restrictive groups. The networking “boom” was born. Lead generating, industry-protected groups blossomed. Activities of business trade organizations proliferated. Golfing on public courses became an outlet for those who didn’t or couldn’t join in the private club circuit.
Today, designated “networking” groups create new opportunities, emphasizing attendance at frequent meetings and regular appointments between formal group meetings. Participants are encouraged to build relationships that go beyond the surface. They form a business “family,” that often leads to opportunities to expand their circles and do business. Despite the more open environment these groups offer, they are often restrictive in available openings, lead expectations and referral requirements.
Participation in trade organizations offers an opportunity to meet others in the same industry or profession. This is a great outlet for professional development and networking with others of similar interests. It’s also a perfect backdrop to make connections for future job opportunities. What’s lacking, however, is the diversity of people with different skill sets and introductions to those with whom you might conduct business.
Volunteering as a committee member to support a charity for a fundraising event or a community initiative can be extremely meaningful. An unexpected benefit is that you often get back far more than you give. This can include both personal satisfaction and business opportunities. Participants in such groups bond over shared goals, a commitment to a cause or enjoyment of the activity. Relationships form over time and in a more natural environment than in designated networking groups or industry-specific organizations.
Participation on a committee can provide you with opportunities to grow and expand your leadership skills. Committee sub-chairs and chair people emerge from the pool of volunteers. For many, this offers a first chance at a leadership role and can provide the chance to build skills required for professional advancement.
The best kind of networking creates genuine relationships that endure over time and space. Participation on a committee is a natural way to meet and work with others. The qualities that people bring to a committee are the same as they bring to their business. Reliable, knowledgeable and trustworthy people are most likely to be recommended. For those who do not deliver on commitments or behave with integrity, committee participation can show their true colors and actually hurt their business.
Helping a charity by getting involved provides a warm network of like-minded individuals for business referrals and introductions. Step up and give of your time and expertise without condition! You’ll never regret it.